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Digital asset stories | Serotonin.io | VOX Ep. 89

Amanda Cassatt and Caroline York talk about how tradfi is adopting the marketing language of crypto.

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Amanda Cassatt and Caroline York, Serotonin

Amanda Cassatt and Caroline York of Serotonin.io speak with DigFin‘s Jame DiBiasio about their digital-marketing venture catering to both startups and financial institutions involved in emergent technologies.

Crypto relies on narrative more than a traditional financial product. Amanda and Caroline discuss the ways that conventional banks and institutions are adopting new ways to reach consumers, particularly younger, mobile-savvy people.

Amanda lays out the big trends, including AI agents and other disruptive tools, while Caroline describes the evolving nature of fintech in Asia.

  • Timecodes:
  • 0:00 – Amanda Cassatt and Caroline York, Serotonin
  • 3:05 – About Serotonin
  • 4:07 – Disruptive technologies
  • 6:00 – Where crypto and tradfi meet
  • 9:11 – How tradfi grapples with memes and narratives
  • 12:30 – Dealing with conservative banks in Asia
  • 15:10 – Crypto’s speculative markets versus becoming infrastructure
  • 17:00 – How are traditional institutions adapting Web3 processes
  • 19:49 – Introducing AI agents and who will use them first
  • 22:52 – AI’s implication for marketers – and other services providers
  • 26:06 – Asia’s role in crypto with the US now supporting the industry

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  • Digital asset stories | Serotonin.io | VOX Ep. 89