Micro in Indonesia | Andi Taufan, Amartha | VOX 46

Andi Taufan, founder and CEO of Jakarta-based fintech Amartha, discusses financial inclusion and creating digital financial services for the unbanked.

Many of his customers (both individuals and small businesses) in Indonesia don’t even own a mobile phone, let alone have a bank account, and they depend on cash. How is he building a digital world for them?

Taufan talks about his hybrid business between offline and online, giving people access to digital finance, and the surprisingly lucrative business and investment returns this can create.

• Timecodes:
• 0:00 – Andi Taufan Garuda Putra, Amartha
• 1:01 – Amartha’s founding and building microfinance in Indonesia
• 3:27 – Enabling digital access and financial inclusion
• 6:20 – Sourcing data in an offline world
• 9:44 – Why banks and fintech partners like the business
• 12:12 – Migrating cash-based users to a mobile app
• 14:15 – Competing versus Big Tech and SEAsia platforms
• 17:00 – Macro challenges
• 19:02 – Funding, working with VCs
• 20:40 – Outlook for growth in 2023
• 22:00 – Challenges for a P2P platform
• 24:24 – Scale, mission, and the business model